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Gemstone Cut Shapes
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HOW TO RECEIVE $4 OFF:
  1. Add a minimum of $60 to your shopping cart, then start checking out.
  2. In the box labeled Promos & Rewards enter code: FEB4, then hit the Apply button.
  3. You will see $4 discounted from your bill.
...OR...

HOW TO RECEIVE $15 OFF:
  1. Add a minimum of $150 to your shopping cart, then start checking out.
  2. In the box labeled Promos & Rewards enter code: FEB15, then hit the Apply button.
  3. You will see $15 discounted from your bill.


*Promotion Restrictions: $4 Off $60/$15 Off $150
Order must total at least $60 BEFORE shipping & applicable taxes to receive $4 off. Order must total at least $150 BEFORE shipping & applicable taxes to receive $15 off. Must enter promo code at checkout to avail discount. Offer applies to in-stock items only. Please call to double-check status of items. Allow one full day for order to be processed. One day shipping delay to Alaska and Hawaii. Orders sent to different address than credit card address can cause delay due to credit card verification requirements. This offer cannot be combined with any other offer including promotions, coupon codes, gift certificates, or contest redemptions. One offer per household. Not valid on previous orders. Offer expires Wednesday February 29, 2012 at 11:59 PM, PST.



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Gemstone Cut Shapes

Round
This shape has set the standard for all other diamond shapes, and accounts for more than 75% of diamonds sold today. Its 58-facet cut is calibrated through a precise formula to achieve the maximum in fire and brilliance.
Princess
This is a square or rectangular cut with numerous sparkling facets. It is a relatively new cut and often finds its way into solitaire engagement rings. Flattering to a hand with long fingers, it is often embellished with triangular stones at its sides.
Emerald
This is a rectangular shape with cut corners. It is known as a step cut because its concentric broad, flat planes resemble stair steps.
Oval
This is an even, perfectly symmetrical design popular among women with small hands or short fingers. Its elongated shape gives a flattering illusion of length to the hand.
Pear
This hybrid cut, combining the best of the oval and the marquise, is shaped most like a sparkling teardrop. It also belongs to that category of diamond whose design most complements a hand with small or average-length fingers. It is particularly beautiful for pendants or earrings.
Cushion The cushion-cut is a deep cut with large facets, an open bottom, and rounded corners. The depth of this cut encourages the eye to travel around the inside the stone. The facets create a high degree of returning light, making the cushion-cut one of the most brilliant and sparkling diamond cuts.
Marquise
An elongated shape with pointed ends inspired by the fetching smile of the Marquise de Pompadour and commissioned by the Sun King, France's Louis XIV, who wanted a diamond to match it. It is gorgeous when used as a solitaire or when enhanced by smaller diamonds.
Heart
This ultimate symbol of romance is essentially a pear-shaped diamond with a cleft at the top. The skill of the cutter determines the beauty of the cut. Look for a stone with an even shape and a well-defined outline.
Trillion/Trilliant This is a spectacular wedge of brittle fire. First developed in Amsterdam, the exact design can vary depending on a particular diamond's natural characteristics and the cutter's personal preferences. It is definitely for the adventurous.
Radiant
This square or rectangular cut combines the elegance of the emerald shape diamond with the brilliance of the round, and its facets maximize the effect of its color refraction.
Cabochon This is a modification to the gemstone face that creates a highly polished, convex-cut, unfaceted gem that is smooth to the touch.



   
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