September 16 2007, Emitations.com Jewelry Featured on The View for the 2007 Emmys
Each year during the Emmy Awards, shoppers watch The View for its famous "Steal the Style" segment, that shows the greatest jewels and gowns worn by celebrities - but at a fraction of the price. "People want to look and feel fabulous like their favorite celebrities, and we make it happen" says Emitations.com CEO Au-Co Mai.
On Thursday, 9/20/07, top selling Emitations.com products were shown as affordable versions of the 2007 Emmy jewelry worn by America Ferrera of Ugly Betty, and Ali Larter of Heroes. America wore a pair
of marcasite, chandelier earrings, valued at $65,000; Emitations
showed a faux version for $39.99.